The global phenomenon that is Netflix has made the act of streaming media more mainstream than ever before, making now the flawless time for NBC Universal to announce Hayu, a brand new streaming service dedicated to reality TV.
NBC Universal plans to add more than 500 episodes to Hayu each year, including full runs of series never seen before in the U.K., Ireland and Australia, allowing fans to catch up on shows from the beginning.
Beyond being a single source content - including Million Dollar Listing, I Am Cait, Made in Chelsea, Flipping Out, Shahs of Sunset, The Millionaire Matchmaker, RuPaul's Drag Race (UK and Ireland) and Don't Tell the Bride (UK and Ireland), the curated service offers a range of innovations.
The other big feature Hayu is touting is its social media integration. It is the first SVOD service that is 100% integrated with social media, allowing you to share snippets of a television show direct to Twitter or Facebook, and even comment from your screen.
Hayu's unique sales proposition is its targeting of the 'broad base of viewers who are fans of the reality genre, ' while also promising to combine 'a truly unique user experience with the best in over-the-top (OTT) technology'.
An exact date hasn't been set yet but the service is set to launch across Australia, the United Kingdom and Ireland sometime in March, so if there's anything you wanted to do before society crumbles, you may want to get it done in the next couple of weeks.
Speaking to DTVE, NBC Universal chairman Kevin MacLellan said, "Hendrik is incredibly talented". We know that reality content is a primary driver of social interaction and that fans of reality TV significantly over-index in online viewing.