Vimeo has a reputation of being a platform designed with "serious" video creators in mind, and it shows in how they're rolling out 360 video controls to those uploading video.
While many other platforms offer 360 video to users, Vimeo is the first major marketplace for creators to be able to sell their 360 videos directly to audiences worldwide through Vimeo On Demand. Heading into SXSW, Vimeo has announced it will now support the distribution and monetization of 360 video, with two badass women at the helm - Anjali Sud and Sara Poorsattar.
Megacorps Google and Facebook have supported 360 video since 2015.
360 video editors know the pain of thinking you're shooting with one lens in one direction, only to bring it into the editor and find that this is not the case and you're facing backwards. Vimeo's take on 360 video is simple: "provide a home for creators to learn new techniques, upload, share, and sell 360 videos, while viewers can discover cutting-edge 360 videos from the world's best creators across multiple platforms". Thus, Vimeo's content creators and filmmakers can now come up with content in this format and upload it to the site in the same format. "Their stories now benefit from our advanced video compression and player customization tools, along with streaming and offline viewing in up to 4K".
In light of the latest developments in Vimeo's video-sharing website, the company is launching a "360 Video School", which basically refers to a series of online tutorials creators can check out if they want to learn how to produce, shoot and edit 360 content. Vimeo is offering these tutorials, which range from basic to the most in-depth, to everyone for free.
The 360 videos can also be embedded with new display options. (There's no word on when popular HMDs like the Oculus Rift or the HTC Vive will be supported.) Users can also directly publish 360-degree videos with Adobe Premiere Pro and Sony Vegas.
In addition, videos can be viewed on desktop or mobile (through the Vimeo app), by clicking or dragging your finger across the screen.