To counter Reliance Jio's Prime Membership plan of Rs.499 which offers 2GB Data a day for FREE, BSNL yesterday has announced Rs.339 Plan where it would be matching the data plan of Jio.
Bharti Airtel contended that the Happy New Year Offer was in violation of the rules that allow promotional offers only for 90 days.
According to the latest plan of BSNL, users who do a recharge of Rs 339 can avail 2 GB 4G data per day for 28 days, making it a cool 56 GB data for 28 days instead of the 28GB offered by others.
Calls from the BSNL number to any other number either local or STD will be available for free for the first 25 minutes of the day. Right after Vodafone, Airtel and Idea announced their new plans to combat Reliance Jio's Prime plan, Jio has hit back with new plans of its own. Customers can claim the free data offer until March 31.
Bharti Airtel and Idea Cellular moved TDSAT this year, questioning the telecom regulator's clean chit to Reliance Jio's "predatory" pricing. The telco has as well accustomed Rs 145 plan, which now offers unlimited Airtel to Airtel calls (local+national) and 2GB of data with a legitimacy time of 28 days.
And nearly half that was spent by the market leader; Airtel spent Rs450-550 crore on advertising as against Rs250-350 crore in 2015, while Reliance Jio just spent Rs 100-150 crore, according to the Pitch Madison report.
BSNL isn't the only operator that has taken the bundled voice+data usage to combat Jio.
Similarly, BSNL is offering 2 GB 3G data per day, which is one altogether the foremost effective among the trade. Therefore, from second month onwards, subscribers can use 20GB - 10GB of the previous month and 10GB of the ongoing month.
Whereas, the Reliance Jio is providing 1GB of 4G data per day which is coupled with unlimited calls on any network at no value till March end.