In a way to control their image, Victoria and David Beckham have already trademarked their names respectively as well. Brand Beckham is spreading like a wildfire in the consumer market.
That said however, Victoria Beckham, unlike David, who doesn't even look at the price tag, is still pretty grounded behind the steely pout and exceptionally private and protective demeanour when it comes to her family life.
The mom-of-four registered "Harper Beckham" with intellectual property authorities in Europe.
The application, filed on 22 December, says Victoria is the holder of the rights as parent and guardian.
According to The Sun, the trademark will allow Harper to lend her name to any branded products, such as toys, makeup, and clothes.
Harper was named by David and Victoria Beckham after renowned author Harper Lee, who penned Victoria's favorite book, To Kill A Mockingbird, which was adapted into a hit film in 1962.
At just five-years-old, we doubt Harper Beckham has any plans to start a business empire anytime soon.
Their eldest son Brooklyn has done some modeling and is also a keen photographer, having a shot a fragrance campaign for Burberry Brit. Older brothers, Brooklyn, Romeo and Cruz have all had their names trademarked in recent years.
Over the years, Brand Beckham has grown beyond a retired footballer and his family.
Meanwhile brand expert Nigel Currie adds: 'Obviously the Beckham name is worth something and they don't want someone trading off it and using it to create their own brand'.
Once approved and registered in this way, a trademark lasts for 10 years before they have to be renewed, meaning that Harper will still be a teenager when this original move expires.
The move means Victoria has the rights to use Harper's name on products such as aromatherapy oils and anti-wrinkle cream.