O'Reilly advertisers risk reputation, but viewers remain

Fox News host Bill O'Reilly may be losing advertisers amid his recently uncovered sexual harassment scandals, but viewers don't seem to be phased.

In his new book, Fox News host Bill O'Reilly says he is reaching out to a generation of Americans he believes are under siege.

"Bill O'Reilly needs to go to jail", Waters said in an interview on MSNBC's All In with Chris Hayes, in which she also called O'Reilly's network a "sexual harassment enterprise".

The New York Times reported Saturday that five different women who accused Mr. O'Reilly of a range of inappropriate behavior, including verbal abuse and unwanted advances, had received settlements totaling about $13 million from either Mr. O'Reilly or 21st Century Fox in lawsuits dating back to 2002. "As soon as we learned about the accusations against Bill O'Reilly, we instructed our media buyer to cancel our advertising on 'The O'Reilly Factor.' Unfortunately, our media buyer was unable to impact show".

Two advertisers on Wednesday's "The O'Reilly Factor" were blindsided and upset to learn they were advertisers on Wednesday's "The "O'Reilly Factor".

With time to fill, the network aired many local ads on Wednesday night's show - as well as ads for Crowne Plaza and MyPillow. "It was irresponsible for Fox not to notify these brands and get approval from them before placing their ads on a show that's in the middle of such a big controversy". The president was citing a report from a Republican writer and conspiracy theorist who said Rice tried to reveal the identities of the Trump associates caught in surveillance of foreign officials.

"We sincerely regret and apologize for the fact that Gretchen was not treated with the respect that she and all our colleagues deserve", company officials said in a statement. However, the allegations have led several companies to remove their advertisements from the hour-long program. But that didn't deter Waters from responding: "Let me just say this: I'm a strong black woman and I can not be intimidated". The right-wing news channel apparently bought the host's story, since they just announced that O'Reilly's contract has been renewed for $18.5 million.

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