With the arrival of Easter on Sunday it's estimated 80 percent of all Americans are expected to observe the holiday in some way.
"Most consumers have nearly an entire extra month to shop for Easter this year, and by the time the holiday comes the weather should be significantly warmer than last Easter", NRF President and CEO Matthew Shay said.
A survey from the National Retail Federation says spending for Easter is expected to reach $18.4 billion.
The organization credits the late Easter for driving spending.
Grocery store aisles are lined with chocolate candy bunnies, jelly beans, and marshmallow Peeps, but one thing is missing-the word "Easter". Easter decorations will take in $16.3 million, with greeting cards ($12.1 million) and miscellaneous items ($10.1 million) rounding out the total spending. The biggest expense will be food, with Americans dishing out $5.8 billion, plus $2.6 billion on candy. The majority said they'd shop at discount stores and almost half will go to department stores. Clothes follow at $3.3 billion, gifts at $2.9 billion, then $1.2 billion in flowers and $1.1 billion on decorations.
Online shopping is also expected to get a 6 percent bump over previous year, when 21 percent of consumers made their purchases from the comfort of their home, presumably while in bunny slippers.
More than 60 percent of respondents say they will spend the holiday with family, while 52 percent stated that they would head to church.