The environment offers users tools to make it easier to create augmented reality scenes like masks and other overlays that react to the scene around them. "Some of these effects are going to be fun", Zuckerberg said.
The entrance to the center was getting power washed Monday morning as an estimated 4,000 people show up in the for F8, Facebook's annual developers conference. Google, Microsoft and Amazon and the more youthful contender Snapchat are all in the same relentless pursuit of the technology of the future and Facebook can not afford to fall behind. He also said that "Even though we were a little slow to add cameras to all our apps, I'm confident that now we're going to push this augmented reality camera forward". "We're all about extending the physical world online". Zuckerberg did not make this clear but hinted that augmented reality encourages people to look up from their screens and interact with others and find common ground - although for now that experience is still mediated by the smartphone screen. That said, this Camera Effects platform, should it succeed in attracting a bunch of users, will go down as a savvy move. "More importantly, we will have the opportunity to listen to their feedback, in line with our commitment to helping partners across the continent to build products and businesses that meet the needs of their communities and customers". It's all the same technology.
As CNET points out, Facebook and Zuckerberg have had to do some considerable backpedaling over the last few months over issues that include fake news, the proliferation of violent and disturbing contents on its Video and Live features, and the social media site's evolving role as a media company. "People already have cameras and are used to having fun and being creative with them", he said. Bringing the simplest of augmented reality editing tools Zuckerberg described Tuesday to Instagram again could deliver another hit to Snapchat, which has about 158 million daily users (Instagram has at least twice as many; Facebook's main app boasts eight times that number). A closed beta that opens today will let developers begin experimenting with photo and video filters, games, art projects, and more. Last year's F8 conference focused on the Messenger app and 360 cameras that could be used for virtual reality videos.
At this year's F8 conference, taking place this week, Zuckerberg doubled down on the company's ambitious 10-year master plan, which was first revealed in 2016.
But Facebook did announce a new application for Oculus, called Facebook Spaces, designed so that friends can connect virtually in an interactive virtual environment as if they were in the same room.
Not long ago, Zuckerberg was describing a similar future for virtual reality as he outlined why the company had spent $3 billion to acquire VR headset maker Oculus. Mark Zuckerberg took to the F8 stage to explain that phone camera's are the "primitive versions" of the glasses or contact lens AR experiences many hope to eventually achieve.