Samsung, Amazon join forces for HDR tech

Samsung and Amazon Partner on HDR10+ Video Streaming

Credit Samsung

The differences between HDR10 and HDR10+ are stark, says Samsung. This feature allows a high dynamic range (HDR) TV to automatically adjust brightness levels by scene or even by frame. With the ability to display outstanding contrast with detailed highlights and a richer range of colors, HDR10+ produces images that are much closer to the director's intent. He adds that the company is excited about the idea of working alongside world-class industry partners such as Amazon Video. Its 2016 UHD TVs will also receive support for the new standard through a firmware update.

Content from AmazonHDR10+ will go nowhere without content so Samsung has partnered with Amazon to make select TV series and movies available in the updated format.

Samsung Electronics said on April 20 that it is partnering with USA retail and entertainment giant Amazon for High Dynamic Range technology.

The South Korean tech giant will provide various streaming services based on HDR10 Plus on the Amazon Prime Video app.

Samsung said the latest agreement centers on promoting what it calls the HDR 10 Plus technology, which is a development from the previous technology standard of HDR 10. This bold and innovative advancement laid the groundwork for several HDR launches.

HDR10 Plus improves upon HDR10 by incorporating dynamic metadata instead of static metadata that's used in HDR10.

When it comes to HDR, there are two competing standards - HDR10 and Dolby Vision.

Samsung has also partnered with other industry leaders to deliver the best HDR10+ content viewing experience by establishing an HDR10+ ecosystem.

About Samsung Electronics Co., Ltd.

Amazon Video is a premium on-demand entertainment service that offers customers the greatest choice in what to watch, and how to watch it.

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