Brigham Young University in Provo, Utah, is ending its ban on selling caffeinated soft drinks on campus.
In 2012, The Church of Jesus Christ of Latter-day Saints clarified its stance on caffeine is a statement released to NBC.
"Until more recently, Dining Services rarely received requests for caffeinated soda".
Although a topic of controversy, LDS Church officials point out Church doctrine never mentions the use of caffeine.
The university decided in the mid 1950s they would not sell caffeinated soft drinks and haven't since.until today.
According to the BBC, the move came as a surprise as the largest Mormon college in the United States has ensured it was "caffeine-free" since the 1950s. Jenkins added that campus dining services has "clearly seen a change" in demand for caffeinated drinks over the last several years that spurred the introduction of caffeinated Coke products for the first time.
Caffeinated soft drinks will also be sold at sporting events that draw tens of thousands of fans. The faith's health code, known as the Word of Wisdom, specifically forbids coffee, tea, tobacco, alcohol and "any other drinks or food containing harmful substances", according to the Church's official site, but whether the more ambiguous category includes anything caffeinated has always been a source of debate. The company delivers cold cans of caffeinated sodas to students and staff on campus within minutes of receiving an order via text.
"This decision was not based on financial considerations", Wright said.
"Yes, the Administrative Vice President has been supportive and has kept the President's Council informed", the university said.