The Daily Mail said Amazon is the most likely of digital media giants including Facebook, Google, Twitter and Netflix to bid for Premier League content, following the United States firm's recent acquisition of tennis's ATP World Tour rights for around £50m ($67m).
In reality, it will be the clubs and players who benefit the most with United's wage bill surpassing £250 million in their last posted accounts.
United won the EFL Cup and the UEFA Europa League during Jose Mourinho's first season in charge and investment in stars such as Paul Pogba, Zlatan Ibrahimovic and Henrikh Mkhitaryan saw staff costs rise to $A451.7 million - an increase of 13.5 per cent.
Controlled by the American Glazer family and with its shares traded in New York, United forecast revenue of between 575 million pounds and 585 million pounds in 2017-18.
After qualifying for the Champions League by winning last season's Europa League - a route of entry that will see them miss out on half of the TV income issued to clubs - United expect to at least reach the competition's quarter-finals this year.
Even though the new Premier League TV deal helped to send broadcasting revenue bounding ahead, operating expenses - at £511.3 million for the year to June 30 - climbed at a faster rate (17%) than overall revenue (12.8%). However, they had to settle for fifth place in the 20-team Premier League.
The lower figure was partly blamed on the prospect of bonus payments to players because of Champions League qualification. Secondly, Amazon has taken over the Thursday night streaming from Twitter for the National Football League and, thirdly, the MLS deal with Facebook is very interesting to broadcast 22 games in the regular season. The social media company made a $610 million bid earlier this month for the Indian Premier League.