Transport for London (TfL) had Uber users reeling this weekend after stripping the app of its license because of a "lack of corporate responsibility" - and the legal Twitterati has had an very bad lot to say about it.
That included its approach to reporting serious criminal offences, how medical certificates are obtained, and how Enhanced Disclosure and Barring Service (DBS) checks are carried out.
Speaking to The Sunday Times, Uber's general manager in London, Tom Elvige appealed to the city's mayor, Sadiq Khan, saying committing the company to sitting down "to get this right". He added that even though there is a legal process going on, he has asked Transport for London to make themselves available to meet with him.
"We won't be ideal, but we will listen to you; we will look to be long-term partners with the cities we serve; and we will run our business with humility, integrity and passion".
More than 750,000 Londoners have so far signed a petition calling for the TfL decision to be reversed.
The licence expires on September 30 but Uber has 21 days to appeal the decision, and has said it plans a challenge.
Mr Khosrowshahi took over at Uber last month after predecessor Travis Kalanick resigned following a series of scandals.
A spokeswoman for Welwyn Hatfield Borough Council said: "We do not license any Uber operators or vehicles in Welwyn Hatfield".
The first result of a Google search for "Uber London" is an ad linking to the petition.
Days after London's transport authorities decided not to renew Uber's license to operate, citing a lack of corporate responsibility, CEO Dara Khosrowshahi acknowledged that the company "has got things wrong" during its global expansion.
A woman in London uses the ride-hailing app Uber on Sep. 22.
An estimated 3.5million people across London use Uber, with the lost license set to leave 40,000 drivers out of a job, wondering what their future will entail. "On behalf of everyone at Uber globally, I apologise for the mistakes we've made".
But if anything, the new CEO's approach in the public letter here shows-at a bare minimum-he wants to address Uber's culture from the top-down.
In July TfL said it had carried out 10 compliance inspections at Uber's headquarters during the past four years.
Transport disruptor Uber has just had a warning that a sustainable brand needs to be much more than edgy, convenient, and cheap.