After making his first start of the season in the League Cup last week, the Belgium worldwide was again named as a substitute for Chelsea's 4-0 Premier League win over Stoke City on Saturday as he continues to recover from a fractured ankle.
"Alvaro, don't forget, in his previous experience didn't play a lot at Juventus or at Real Madrid", Conte said at the Bet365 Stadium.
"I think we have to be focused at what we do and not others".
For his second, Morata exploited an error by Glen Johnson near the halfway line to outpace his pursuers and dink the ball clinically over Butland from a tight angle on 77 minutes before completing his hat-trick five minutes later on the stretch after good work from Cesar Azpilicueta.
Alvaro Morata scored his hat-trick for Chelsea in the champions' ruthless 4-0 win at Stoke.
"I am pleased for Alvaro's performance, pleased for the performance of the team".
He said: "The most important thing is to go game by game".
Asked how hard facing Stoke will be, the Italian said: "For sure it will be a really tough game".
His impressive form has also helped Conte deflect endless questions about Diego Costa, who on Thursday was confirmed as returning to Atletico Madrid on loan in January with a commitment to buy for £58m next summer after spending three months in acrimonious exile in Brazil. We are rotating and the answer from my players is positive.
Asked if he would shake Costa's hand the next time they meet, Conte replied: "Yeah, I have no problem". I remember very well last season when we struggled a lot to win and we won at the end of the game.
"After his injury and surgery you need time, and if I make the decision [to start him] it is because I think he is ready". For sure, it will be a really tough game for us but we must be excited because last season we didn't play in this competition.
"Today we started very well and then we started to suffer and it was important not to lose our composure, to always stay in the game".
Stoke, which was fielding a makeshift defense with Kurt Zouma ineligible and Ryan Shawcross and Kevin Wimmer out injured, is 15th in the table having recorded just win in its opening six games.