The Swift Life™ is clearly for super-fans, but it follows a celebrity trend emerging in the past few years in which social media stars (like Lele Pons) or people like Kylie Jenner create their own apps to update fans with new content. The Swift Life will be released as a beta "in limited territories" soon, launching globally sometime before the end of 2017 for iOS and Android devices.
Glu did not immediately respond to CNET's request for a comment. The goal, according to Glu Mobile president and CEO Nick Earl, is to help Taylor and her fans "better connect with one another while expressing themselves in an interactive community". What the app costs, if anything, was not revealed in the initial announcement. "We look forward to its worldwide launch later this year". Or, as the special TSwizzle smileys and such will be called, "Taymojis". The two may be enemies engaged in a battle over "receipts", but apparently that hasn't stopped Swift from taking ample inspiration from Kardashian's business playbook. Can fans post things or is it just a collection of her feeds? Whatever those fans pay to be part of The Swift Life is likely nothing compared to what Swift makes from, say, a UPS partnership, but it's a much more powerful way to stay relevant in an ever-fickle music industry. "I mean, I hope", Swift joked in the app's teaser video released Wednesday (October 11). "It would preferable if you did".
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