The Huawei Mate 10 will be available to markets including Spain, UAE, Saudi Arabia, Malaysia, Singapore and Australia in late October for €699, while the Mate 10 Pro will be available to markets including Germany, France, Italy, UAE, Saudi Arabia, Malaysia, Singapore, and Thailand in November for €799.
With the Samsung Galaxy Note back, and steadfastly refusing to blow up in people's faces, the competition is far stronger this year; but there's also a raft of new big-screened competitors to contend with, including the 6in Google Pixel XL.
With the display filling most of the phone, Huawei has been able to make the overall size of device smaller with the firm saying it should be much easier to use one-handed. Created in an effort to shove the Note 8 off the top spot, it employs Huawei's latest flagship processor - the Kirin 970 - and includes 6GB of RAM and either 64GB or 128GB of storage that's expandable via microSD card.
They all contain the same dual-lens camera. Oddly, though, the resolution is lower than the regular Mate 10's at 1,080 x 2,160.
Dr. Wang Chenglu, Huawei's President of Consumer Business Group Software, told AC that Oreo for the Mate 9 will arrive around four weeks after the Mate 10 begins shipping. Radical is one word that might sum up the Mate 10, but it'll need to be utterly awesome to stand a chance in this already crowded space.
The Mate 10 and Mate 10 Pro are fine devices that are built as beautifully as their premium price tag suggests. The Honor 6C Pro runs on the company's EMUI 5.1 based on Android 7.0 Nougat. This should come to just the Pro model if certified, as the standard Mate 10 doesn't have an OLED panel.
We'll have a full review of the Mate 10 Pro in the near future; let us know any questions!
Flip it over, and more changes are afoot.
New software isn't the only thing that has improved on the Mate 10's cameras, as these are also the first phones featuring f/1.6 apertures on both its 12-megapixel main camera and its secondary 20-MP monochrome sensor.
In plain English this is an aluminium rear with a sheet of superheated, scratch-resistant "6H"-rated glass on the top, which wrap attractively around the sides of the phone's body".
This means users will have to plug in their headphone via the USB-C port or listen to music via Bluetooth headphones.
That waterproofing also means there's no 3.5mm headphone jack. The Mate 10's supercharging capability allows for a power increase of up to 58 percent in 30 minutes. Previously, it was only 1080p resolution with the Mate 9, but its successor here in the Mate 10 goes up to a 5.9-inch 2560 x 1440 FullView LCD display. When Apple switched to a glass panel in the iPhone 8 it at least included wireless charging in return.
Hopefully, the new chip will be a touch more efficient, too, because battery life wasn't the Mate 9's strongest suit.
Overnight, Huawei has announced two new phones that it thinks will beat out all comers. For example, the Mate 10 recognizes when it's taking a photo of a sunset vs a plate of food, and it will automatically optimize the camera settings for the object it's taking a photo of in that scene. In the front is the 5-megapixel camera for video calls and selfie-shooting. No doubt it looks fantastic, especially with that signature stripe in the rear to give it some distinction, but this is something we've seen countless times before.
Huawei seems to have done just enough to earn a spot in your pocket this year. The screen has a 16:9 aspect ratio, it's bright - 30% brighter than previous year - and has the added bonus of HDR 10 support.
Google's latest Android 8.0 operating system.
So, early impressions are very promising indeed, but with Huawei remaining tight-lipped on the million dollar question - how much it'll cost - it's hard to say if the Mate 10 will land a spot in our best smartphones list.
In the run up to launch, Huawei was also gunning for Apple with its Mate 10 device after it released a Facebook video with the tagline "the real AI phone".