Facebook is paying WWE to stream some professional wrestling


Facebook is paying WWE to stream some professional wrestling

The Superstars will compete in a single-elimination mixed tag-team tournament to win $100,000 to support the charity of their choice.

According to the press release, Facebook Watch is a new platform that is available now on desktop and mobile.

As for Mixed Match Challenge itself ... we're told the the show won't necessarily be storyline related with Raw and SmackDown, but minor things that happen to the performers might factor into their individual stories (like an "injury" or grueling match causing someone to miss a match). Fan interaction is a big piece of it.

WWE's new show Mixed Match Challenge will begin airing on Facebook Watch next month and Pro Wrestling Sheet has confirmed additional details about the upcoming program. (Uso has more than four million Facebook followers, for example.) Facebook is paying WWE for a dozen 20-minute episodes, but a company spokesperson declined to share financial terms of the deal. The Monday Night Raw contestants include Alexa Bliss, Alicia Fox, The Miz, Asuka, Bayley, Nia Jax, Braun Strowman, Sasha Banks, Finn Balor, Goldust and Enzo Amore.

"As we continue to expand our strategic partnership with Facebook, this new series, Mixed Match Challenge, jointly reflects our innovative approach to content distribution and fan engagement", said Michelle Wilson, WWE Chief Revenue & Marketing Officer.

Smackdown Live might have had a miss here and there throughout 2017, especially with how Jinder Mahal retained the WWE Title during a Punjabi Prison match at Backlash, but Smackdown Live has otherwise done a very good job at making the most of their pay-per-views and progressing storylines in the process.

As with the other professional content Facebook has acquired, these WWE matches will exist inside Facebook Watch, the company's new video tab. Zayn and his partner Kevin Owens are set to face Randy Orton and Shinsuke Nakamura at Clash, and if they lose, Shane McMahon says they'll be fired.